work.
Hello!
I'm Iball.
I’ve learned that good design is equal parts clarity and connection. Whether I’m refining a UX flow or mentoring teammates, I focus on creating experiences—and working relationships—that feel intuitive, purposeful, and a little more human. Calm assurance and humor tend to follow me into every project.
I also love running and a good chess game.
Certificates
UX Portfolio and Career
IxDF - Interaction Design Foundation
Issued: Feb 2022
Emotional Design -
How To Make Products People Will Love
IxDF - Interaction Design Foundation
Issued: Jan 2023
Masterclass Certificate:
Design Systems - How to Craft Successful Components
IxDF - Interaction Design Foundation
Issued: Feb 2024
Design Systems:
How to Write Documentation People Will Actually Use
IxDF - Interaction Design Foundation
Issued: Sep 2025
Product Designer with 5 years of experience designing and shipping enterprise SaaS and platform products. Specialized in UX/UI for complex workflows, internal tools, and communication platforms, with deep experience owning design from concept through production. Strong collaborator with product and engineering teams, combining user-centered design, systems thinking, and hands-on front-end knowledge to deliver clear, scalable solutions.
Domains: enterprise SaaS, internal tools, communication platforms, workflow-driven products.
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Led end-to-end product design for an MS Teams app, translating technical requirements into wireframes, prototypes, and developer-ready Figma handoff.
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Redesigned the email template builder and content architecture, delivering ongoing UX/UI improvements that increased clarity, usability, and visual consistency across core product features.
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Headed PageWorthy, the custom email design division, creating scalable HTML-based communications for enterprise clients.
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Led Hilton’s subscription email redesign, driving a 30% increase in engagement through user-focused optimization.
SKILLS
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Advanced proficiency in utilizing Figma and the Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
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A solid grasp of UX principles, interaction design, and product thinking
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Wireframing
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Prototyping
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Front-end fundamentals (HTML, CSS)